![]() ![]() Unlike more complex games, Fruit Ninja literally asked nothing more of players than to keep swiping.Ī core team of three people fleshed out the game and created the original game in six weeks. As they slice more and more fruits within a time limit, they must avoid falling bombs, and accumulate points for every fruit or set of fruits they sliced. In Fruit Ninja, players swipe a finger across a screen to “slice” colorful fruits before they drop out of view. We learned a lot about branding and marketing in terms of having something that people can grasp onto, something bright and colourful, a concept that can be explained in three to four words. We learned things like don't make your game difficult to control, don't use an abstract theme, and don't make it tremendously difficult to play. ![]() Luke Muscat, an executive producer and designer, told : Instead of folding, Halfbrick took a good hard look at the failure of Rocket Racing. The Australian gaming industry itself was in bad straits with that setback, Halfbrick was, too. Just before it developed Fruit Ninja, it had released a game – Rocket Racing – that failed commercially despite Halfbrick's large investments. The studio spent the first decade of its existence producing games of relative obscurity. Halfbrick was founded in a basement in Brisbane, Australia in 2001. At one point, the game was on one-third of all iPhones in the United States. ![]() Halfbrick created the game Fruit Ninja – an app that has been downloaded over one billion times since its launch in 2010. Halfbrick Studios is one such mobile app development company that worked through its fair share of adversity before releasing something wildly successful. But even then, sudden sensations are more the exception than the rule. Mobile app development companies are no strangers to overnight success. ![]()
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